Search Engine Optimization
▼ What is SEO and why is it important to my website?
Search engine optimization (SEO) is the process in which the traffic to your website
is improved from search engines via organic or algorithmic search results in search
engines. The higher a website appears in search results, the higher the number of
visitors the page will receive from the search engine.
▼ How can I improve my page’s search engine rankings?
You can optimize your page by using quality content written specifically for your
target audience. Keep the information accurate and up to date. Use keywords naturally
in page titles, headings, meta descriptions, and the page content. Organize content
with descriptive headings to improve readability. Add descriptive alt text to images
and link to related pages within your website when appropriate. Read more SEO Tips..
▼ What are meta descriptions?
A meta description is the small blurb that appears underneath your webpage title on
the Search Engine Results Page that includes information about your page. It is designed
to provide users with a brief summary of the content on your page so that users know
if the page will answer their question. Using a call-to-action (i.e. "Apply today"
or "Learn more here") in your meta descriptions is a great way to compel people to
click on your website. They are normally between 50-150 characters. Going over this
length will result in your meta being truncated in the search results, which means
users won’t see any content after the cut-off.
▼ How often should website content be updated for SEO?
Update pages whenever information changes, and regularly review and refresh your website
to aid in maintaining and improving search engine rankings. You want to keep your
site current and relevant.
▼ How can I tell if my webpage is performing well in search results?
Contact webmaster@southalabama.edu to request analytics on your page.